It might seem crazy what I'm about to say
Sunshine she's here, you can take a break."
-Pharrell

 

Winter is cold and dark. 
Philips Hue has launched ILLUMINATE to light up city parks to make those long winter nights a bit more colorful and fun. 
 

The Parks 

We will light up one parks in major cities every few weeks during the winter months. Using different colored LED lights, we will make the experience fun and imaginative, giving all the ability to enjoy the night.

 

 

Microsite

To get people outside at night, we created a microsite to let them check out what parks are lit up near them. 

 

Social media 

Make more shadows at night and take pictures of your shadows with Illuminate filters on Instagram. The most captivating images will be reposted on Illuminate's Instagram page and featured on outdoor boards.

Outdoor displays