Winter is cold and dark.
Philips Hue has launched ILLUMINATE to light up city parks to make those long winter nights a bit more colorful and fun.
We will light up one parks in major cities every few weeks during the winter months. Using different colored LED lights, we will make the experience fun and imaginative, giving all the ability to enjoy the night.
To get people outside at night, we created a microsite to let them check out what parks are lit up near them.
Make more shadows at night and take pictures of your shadows with Illuminate filters on Instagram. The most captivating images will be reposted on Illuminate's Instagram page and featured on outdoor boards.
AD: Darnell Watts