"Pretty hurts, we shine the light on whatever's worst.
Perfection is a disease of a nation, pretty hurts."
-Queen Bey


I wear an 11 size shoe and I will squeeze my foot in size 10s because they're better looking. This may sound pretty silly but it's what you do when you've been called Titanic feet all your life. I bought my first pair of Adidas Pureboost X the other day simply because it is the first athletic shoe on the market crafted precisely to a woman's foot. It has undergone 5 years of NASA technology. Pretty dope. 


#WearYourstory Manifesto video

Web based mobile app

Take a pic of your foot and watch it get scanned and read (similar to palm reading) to see how the Adidas Pureboot X will embrace your journey and path in life. You'll also receive your very own hashtag to share on social media that describes the type of woman you are. 

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Pedestrian crosswalk 

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UX Designer: Sarah King